Instead of The 3DO Company producing the console themselves, they licensed other manufacturers to produce them. Panasonic produced the first models in 1993, and further renditions of the hardware were released in 1994 by Sanyo and GoldStar (now LG). The consoles were manufactured according to specifications created by The 3DO Company, and were originally designed by Dave Needle and R. J. Mical of New Technology Group.
Despite a highly promoted launch (including being named Time magazine's "1994 Product of the Year") and a host of cutting-edge technologies, the 3DO's high price (US$699 at launch), limited third-party developer support, and an over-saturated console market prevented the system from achieving success comparable to competitors Sega and Nintendo.
Since its discontinuation in late 1996, the 3DO has been frequently derided by video game historians.